Content Marketing Manager at LiveIntent
New York City, NY, US

About the Job:

LiveIntent is looking to hire a Content Marketing Manager who will own the brand content strategy and process across every stage of the marketing funnel  from awareness, to lead generation, to product adoption. The ideal candidate is a strong writer and editor, with practical knowledge and experience building a content strategy around search engine optimization (SEO) and keyword best practices. The Content Marketing Manager will be charged with setting and maintaining a Content Calendar, as well as owning the LiveIntent blog.

 

Responsibilities:

  • Work with Marketing, Sales, and Product on developing innovative content marketing strategies to meet business objectives
  • Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and grow existing relationships
  • Develop LiveIntent partnership content marketing program
  • Manage a network of internal and external content contributors
  • Create content, from a brand publisher perspective, our audience is looking for to optimize the path to conversion
  • Maintain Content Calendar 

 

Qualifications:

  • A minimum of 3 years experience within a content marketing role
  • Experience with WordPress and Google Analytics 
  • A deep knowledge of SEO and keywords strategies
  • Ability to manage large amounts of content and data while ensuring its accuracy across branded websites, databases, and reports
  • Excellent grammar and written communication skills with an ability to adapt to various audiences
  • Must be proactive in finding innovative solutions to problems
  • Willingness to learn via independent research, i.e. online tutorials, forums, blog posts, etc.
  • Experience creating content for the web and growing a social audience
  • Ability to analyze and present content and social performance data 

 

We support employee health and wellness by providing:

  • Comprehensive medical, dental and vision coverage  
  • Access to COVID-19 Tele-doc Testing in addition to mental health services provided through Alma
  • Family-friendly environment to promote a healthy work/life balance 
  • Weekly & Quarterly employee engagement activities (trivia nights, interactive Slack channels, spirit weeks, and educational film discussions to name a few)
  • Work from home stipend to support remote working arrangements through 2020
  • Virtual yoga and meditation
  • Cell phone reimbursement up to $50 per month
  • Summer Fridays
  • Paid Maternity and Paternity leave

 

We support diversity and growth within the company with programs and initiatives such as:

  • Bi-annual performance and compensation review process
  • Monthly “Women with Intent” meetings, focusing on fostering a culture of diversity, inclusion and empowerment by creating opportunities for women to grow individually and thrive collectively
  • BID with Intent (Belonging, Inclusion & Diversity) focused on instilling diversity, a sense of belonging, and empowerment into LiveIntent’s culture, core values, and vision
  • Parents of LiveIntent by supporting our parents and creating a space to talk through challenges and working together to find solutions as a caretaker
  • Book Club focused on reading and discussing career development-focused content
  • Lunch and Learns with diverse speakers
  • Access to professional development courses through LinkedIn Learning and Coursera
  • Annual global offsite week focused on team-building, training and employee recognition

 

About LiveIntent:

LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 250 MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even where cookies don’t work. LiveIntent enriches a brands’ data, making it possible for them to deepen their understanding of their audiences, and more effectively market to people wherever they are present and paying attention. LiveIntent is home to over 180 people worldwide with offices in New York, Chicago, Berlin, and Copenhagen.

 

Instilling diversity, a sense of belonging, and empowerment into LiveIntent’s culture, core values, and vision is core to our success. We gladly support several employee resource groups such as BID with Intent (belonging, inclusion, & diversity), Lead with Intent, Parents with Intent, and Women with Intent, which provide individuals at the organization the chance to voice their opinions and feel heard in a space that is safe and welcoming.

 

LiveIntent is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.