Senior Product and Growth Marketer at ClassDojo
San Francisco, CA, US / Remote

ClassDojo’s vision is to give every child on Earth an education they love.

We are doing this by first bringing together communities of teachers, children and families, and then giving them learning experiences their children love. ClassDojo is a consumer network, and is already serving communities at massive scale: last year we served 1 in 20 children in primary school in the world—50 million+ children—with a team of just 45. The communities we serve love and adore ClassDojo (see what they're saying); our Net Promoter Score is usually in the 70s and 80s.

As our first senior marketer, you’ll drive growth, engagement, and brand love with our core audiences: preK-8 teachers, kids and families. You’ll also have the opportunity to help shape our marketing organization and function during this exciting growth phase, while also partnering closely with our product development.

How you’ll make an impact 

  • Customer insights: you'll deeply understand our users, and use your customer insights to build and scale effective go-to-market strategies. You'll discover key insights that inform marketing and product opportunities for tens of millions of teachers, kids and families.
  • Growth strategy and execution: you'll test and scale acquisition channels to reach new teachers, all around the world. You'll also develop and execute a holistic lifecycle experience for existing users that increases adoption across entire schools.
  • Engagement strategy and execution: you'll deepen engagement on ClassDojo even further through lifecycle marketing and in-product engagement channels. 
  • Cross-function leadership: you'll identify, execute and analyze marketing programs and campaigns end to end. You'll also act as strategic partner for company leadership team including Head of Marketing, Product, and CEO.

Competencies 

  • Track record of growing user bases for consumer technology products and services  
  • Consumer marketing generalist with experience in product growth and growth marketing
  • Customer-centric mindset: a passion for understanding consumers’ motivations and jobs to be done
  • Experience building and executing marketing channels such as in-product, email, in-app marketing, notifications and social
  • Analytical ability, with a desire to be hands on with data and driving real results
  • Strong holistic problem-solver, and good strategic judgment
  • Adept at shifting between strategic thinking and hands-on execution. 
  • Strong execution ability: you turn ideas into reality at an unreasonably fast pace
  • Clear, concise written and spoken communication
  • Thrive in resource-constrained, fast-paced environments

If this sounds like you—and if you're excited about having an impact on the future of education at massive scale—we'd love to hear from you.

ClassDojo
ClassDojo's mission is to bring communities together, and give their kids an education they love. Founded in 2011 (ImagineK12 / Y Combinator) and based in San Francisco, California, ClassDojo started as a communication app: a simple way for teachers, families, and children to share the magic of the school day through photos, videos, and messages. It creates a close-knit classroom community, and exciting, inspiring and creative classrooms and homes for kids. We’re one of the fastest growing education companies of all time, used and loved by tens of millions of teachers, families and children in 90% of K-8 schools in the US, and 180 other countries. You can read more about our plan to change education from the ground up here: https://medium.com/@samchaudhary/https-medium-com-samchaudhary-how-to-change-education-from-the-ground-up-f82b8f3e4b95.


Team
We believe focused, talented, non-hierarchical teams can achieve a surprising amount: https://blog.ycombinator.com/its-surprising-how-much-small-teams-can-get-done-sam-chaudhary-of-classdojo/. Our team is global, with deep backgrounds in education, and has helped build companies like Khan Academy, Instagram, Netflix, Dropbox, Lyft, Uber, Facebook, LinkedIn, Y Combinator and more. We’re building a company that we hope will transform education for every child on Earth, and one that is the kind of place we’ve all always wanted to work, too. We believe you’ll do the best work of your life here.

Diversity
ClassDojo’s vision is to give every child on Earth an education they love. We strongly feel the best way to do this is to work with people from diverse backgrounds that reflect the communities we serve. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We will accommodate any disabilities or special needs. Unless otherwise specified, all our roles are by default open to both those local to San Francisco, and to distributed teammates around the world.

If you're excited about having an impact on the future of education, at massive scale, we'd love to hear from you.