Web & Content Marketing Manager (Contract) at Nextdoor
San Francisco, CA, US
Nextdoor is the neighborhood hub for you, your neighbors and the broader local community. Nextdoor’s purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.

Meet your Future Neighbors

As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our members and customers about what’s possible. We feel responsibility for the member and customer experience and partner across the company to continuously drive improvement. Nextdoor is on a mission to take online connections and turn them into real life connections. As a member of the marketing team, you can help drive that reality.

Neighbors are more than just residents, and also include the local businesses that keep our neighborhoods strong and connected. Local businesses, also known as small businesses, are a major focus for Nextdoor in 2020 and beyond. We have a unique opportunity to foster meaningful connections between neighbors and local businesses they love.

The Impact You’ll Make

Nextdoor is looking for a strategic marketer who loves words and can help small businesses grow on Nextdoor by crafting compelling content that educates prospects and wins loyalty from customers. As a Web & Content Marketer, you will shape our brand experience for small businesses and educate them about Nextdoor for Local Businesses across a variety of content types and channels to support product growth.

The ideal candidate understands content marketing is more than just words. In your day-to-day, you will be responsible for developing web content for the Nextdoor Local Business audience, manage and optimize existing content, and execute cross-channel campaigns. We are looking for someone who is an exceptional storyteller, customer obsessed, and grounded in SMB trends, insights, and data. The person in this role will collaborate closely with team members across the organization to write and edit educational content, plus help manage content strategy for our website to fuel business growth and ensure our visitors have the best web experience possible.

    Create content that is tailored to our SMB audience across owned channels
    Partner closely with Product Marketing, Product, Design, Partnerships, and Comms to produce content that supports our marketing goals, with an emphasis on product education and testimonials
    Drive digital projects from start to finish. Ideate, plan, and develop best practice blog articles, emails, social media, landing pages, and more
    Review, edit, and improve content written by others
    Manage daily workflow for editing and publishing content, including management of our external writers, agencies, and partners
    Apply our new brand voice and tone guidelines to maintain consistency and quality
    Incorporate metrics and track progress using qualitative and quantitative data on content, and make actionable recommendations for improvement

What You’ll Bring to The House

    Experience writing B2B content for web experiences or in a content marketing role
    Knowledge and empathy related to the small business customer needs, pain points, and trends
    Strong editing skills (in particular, making text shorter, more human, and easier to understand)
    Strong writing skills and the ability to explain complex concepts succinctly and clearly
    Sharp judgement when prioritizing tasks and a strong sense of urgency in driving projects to completion
    Experience managing content creators and external creative agencies
    Metrics-driven mindset with an interest in measuring the effectiveness of content and in making data-informed improvements
    Demonstrated success creating content for different channels and multi-channel campaigns   

Bonus Points

    Experience working with a CMS and/or publishing content to the web
    Familiarity with Hubspot, Instapages, Figma, Google Analytics
    Image editing skills
    Experience working in customer-facing and/or community management role a plus
    Experience with web and SEO strategy