Customer Lifecycle Marketing Lead at Nextdoor
San Francisco, CA, US
Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on. Nextdoor’s email marketing team serves a critical function to inform, engage and inspire members (consumers), local businesses of all sizes and public agencies.

Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.

Meet your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our members and customers about what’s possible. We feel responsibility for the member and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective, because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real life connections. As a senior member of the marketing team, you can help drive that reality.

The Impact You’ll Make

As the Customer Lifecycle Marketing Lead, you’ll be leading the build out of the lifecycle function as our business grows and evolves. You will be responsible for the design and execution of programs that prospect, convert, retain and improve, grow and deepen engagement with consumers, businesses and Public Agencies. You will work cross-functionally with Product, Revenue, International and peers in Marketing to help build our fast-growing business.  

Although this role is strategic, you must be willing to roll up your sleeves. You will be managing a team, and together, will be responsible for the execution of our strategy for this function. You should be excited to bring your experience and expertise in order to:  

    Develop a strategy for how to leverage e-mail marketing, marketing automation and customer relationship management for communication, acquisition, engagement and retention efforts
    Establish email marketing strategies based on company OKRs, revenue potential and resource allocation
    Manage creation, production, scheduling and deployment of all email campaigns and programs
    Oversee audience segmentation strategies based on insights gathered across all channels (email, social, paid media, customers)
    Interpret data, analyze results and develop reports, dashboards and insights across segments, identifying ways to improve ROI performance; drive and optimize key departmental metrics
    Plan and execute rigorous A/B and multivariate testing based on key hypotheses that continuously improve performance and drive channel growth
    Maintain integrity of subscriber database
    Identify opportunities to improve processes for increased efficiency
    Mentor and coach a talented team

You’ll Bring to The House

    7+ years of experience in CRM, email or lifecycle marketing, or similar
    Proven ability to build strong cross-functional stakeholder relationships across multiple teams; ability to collaborate and lead through influence to drive execution of a strategy
    Strong analytical skills with a record of success in translating performance metrics and complex data into actionable insights and executable plans
    Experience with comprehensive list segmentation, life cycle/drip automations and triggered events within an ESP
    Experience with web analytics (Google Analytics, Omniture or similar) and UTM tracking
    A customer-centric mindset, always seeking ways to improve the customer experience
    Ability to thrive in a fast paced environment with competing priorities
    Strong project management and communication skills

Bonus Points

    Experienced in ESP transitions
    Experience with consumer communications platforms