Demand Generation Lead at People.ai
San Francisco, CA, US
People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including salesmarketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.
 
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 
 
 
The People.ai marketing team is expanding to fuel the ongoing growth of the business. As Demand Generation Lead, you will collaborate with stakeholders across the company to create and implement high performing experiences. The ideal candidate will bring to the table past experiences orchestrating integrated campaigns across multiple channels including, but not limited to, paid media, social, email, and events to meet projected goals around marketing qualified leads and penetration within targeted accounts. You will build and manage our lead nurturing and re-engagement programs across digital ads, email, direct mail, chatbots, etc. and deliver content that delights our prospects and customers to drive conversion and revenue. To do this, you will need to be skilled in both planning and execution, able to work cross-functionally, and leverage internal stakeholders and vendors to deliver effective results. 

Responsibilities

      • Build a multi-channel, multi-touch digital engagement strategy with a cross-functional team of marketers and vendors to execute campaigns that nurture leads and convert opportunities through various tactics including digital advertising, SEO, content, emails, direct mail, newsletters, and digital events.
      • Launch nurture programs in Marketo for each target personas.
      • Set-up optimized advertising programs on Google search, Rollworks, and Linkedin to drive leads and account engagements.
      • Implement tools and processes to deliver daily, weekly, and monthly reports that monitor campaign budgets and performance.
      • Set up a regular cadence of collaboration with sales, customer success, and other marketing functions to build digital demand generation programs.
      • Partner with product marketing and content marketing to develop an annual content strategy that can be utilized to fuel advertising and nurture programs.
      • Experiment with new acquisition and engagement channels, both paid and organic, to diversify our lead generation efforts, optimize conversion rates, and expand the top of the funnel.
 

Requirements

    • 5+ years of experience in marketing roles focused on B2B demand gen, paid acquisition, and executing full lifecycle marketing campaigns.
    • 3+ years experience with marketing automation platforms in order to generate traffic, convert visitors into leads, and then nurture them using dynamic workflows into converted customers.
    • Experience working directly with sales teams to build pipeline and accelerate deals in the pipeline.
    • Experience with Salesforce, particularly with how it integrates with marketing automation platforms and various marketing tools.
    • Excellent writer and communicator with the ability to align that communication with the larger company tone.
    • Extremely organized, self-starter, detail-oriented, and able to manage multiple projects simultaneously.
    • Experience with account-based marketing a plus.
Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.