Social Media Manager at Zwift
London, GB

Who we’re looking for:

As Zwift’s Social Media Manager, you will be the ultimate people person and personification of the Zwift brand, 100% accountable to the Zwift community and Zwift internal teams for day-to-day operations. You’re the ultimate multi-tasker, who lives, breathes, and sleeps social media. Expect lots of hard work, fun, creative development, and analysis.

About Zwift:

Zwift is the fitness company born from gaming, and we’re on a mission to make More People. More Active. More Often. The Zwift platform delivers an at-home training game that connects cyclists and runners in over 195 countries and counting! Launched from the sunny shores of Long Beach, California in 2014, we’ve grown to over 300 Watopians (that’s what we call our employees) and we have people in New York, Tokyo, Rio de Janeiro, and London.

Some reasons we think you will love it here:

We are an encouraging, innovative, and passionate team. We like bikes. We like running. We also like local ice cream shops, game nights, and our "Pets of Zwift" Slack channel. You'll be surrounded by awe-inspiring people, even in your remote work setting. Although there are amazing athletes that work here; our team consists of people from all walks of life. Whether you’re a current Zwifter, at the beginning of your fitness journey, or neither one of these, there is a place for you here. Different perspectives are important, they allow us to continually grow and evolve - One Zwift for All!

Did we mention that we encourage you to workout while you work from home? Zwift, run, yoga….we’re in!

How we’re handling Covid-19:

We are beyond grateful to continue to grow as a company during this unusual time. Our #1 priority is to ensure the health, safety, and sanity of our current and future Watopians. We want to share with you what we’re doing and what you can expect.

Since March, all of our Watopians have been working remotely and will continue to do so until we know it is safe to collaborate in person again. As you go through the virtual interview process, don't be alarmed if children or pets make a guest appearance. We won't think twice if we get to meet members of your family. If we are fortunate to welcome you to the team, we will get you all the necessary equipment, hardware, and furniture needed to get you ergonomically set up and productive at home.

Work From Home (WFH) life can be challenging in many ways. We have and will continue to take steps that ease some of the burden for our Watopians including:

  • Monthly stipends to help offset additional expenses incurred with WFH.
  • Access to mental health & wellness resources including Headspace, Unmind, and Spring Health.

We care about you as our candidate too, so let your Talent Engagement Partner know if there’s anything we can do to make your interview process go more smoothly. We are in this together and always looking for ways to enhance our new interview experience.

What you’ll do:

  • Manage a global network of community managers to foster and grow the organic social media audience
  • Use social media best practices & Zwift specific insights to support marketing campaigns & respond to briefs
  • Help develop insights based on metrics pulled for weekly reporting & metrics reports
  • Liaise with Customer Support, QA, and Product team to ensure the latest, most update information is communicated in social responses
  • Approve social copy and creative to ensure it follows best practice and resonates with the community
  • Works closely with growth marketing managers and creative team to ensure timely delivery of content according to planned in-market dates

What we’re looking for:

  • +4 years of experience
  • Expert in organic social media tools & platforms and high-level knowledge of paid media
  • Experience managing teams either directly or indirectly
  • Social copywriting and editing experience
  • Proven ability to manage and respond to community red flags

Bonus points:

  • Previous Community Management experience
  • Adobe Suite Knowledge
  • Passion for cycling, triathlon, running, and/or sports in general

How to stand out among the rest:

Your resume is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.


Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong.  Only then can they thrive and do their best work.  The values we strive to live every day are:

  • Make It Fun
  • Elevate Teammates
  • Cultivate Our Community
  • Always Level Up
  • One Zwift for All