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Senior Manager, Content - AI Products


Kuala Lumpur, MY
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: SaaS
  • Post Date: 06/10/2024
  • Website:
  • Company Address: 400 1st Ave, San Mateo, CA, 94401

About SendBird

Sendbird is on a mission to build deeper connections in a digital world. The company’s communications API platform powers over 7 Billion messages worldwide every month.

Job Description

Sendbird is looking for a passionate Head of Content, AI Products who can build our content marketing program, drive growth in organic traffic to our blog and website, define & execute our SEO strategy, and help tell the Sendbird story. This role requires outstanding skills in cross-functional collaboration, clear, action-oriented communication, and an ability to influence without authority. In this position, you will partner closely with functional teams within marketing and work across customer success, product management, and sales. You will also continually liaise with and present to the executive leadership. If you have a mastery over SEO and content strategy and are excited by the idea of building a content marketing program for a high-growth startup, we want to hear from you.  

What you will do: 

  • Manage the content strategy and calendar to grow our readership and brand awareness 
  • Work with freelancers and agencies to build our writing capacity to produce Web pages, blogs, ebooks, infographics, and social posts that meet SEO, thought leadership, and paid campaign needs. 
  • Drive keyword strategy and establish SEO framework to deliver high-quality traffic in our target markets and define and track organic traffic goals.  
  • Lead execution on the content creation and content marketing fronts, measure the results and continuously optimize the program to impact pipeline generation directly. 
  • Work with internal and external experts to source material including technical and developer-facing content. Developer-facing content experience is not required but is a plus.  
  • Work closely with demand gen to ensure we’re maximizing the distribution and reach of our content assets 
  • Publish Sendbird’s style guide to ensure we present a consistent brand voice.  

Who you are: 

  • An expert in SEO and content marketing 
  • Highly data-driven and results-oriented 
  • Previously owned and successfully delivered on a pipeline number 
  • Possess a keen eye for detail and quality 
  • Ability to juggle lots of different projects and effectively prioritize in alignment with business objectives  
  • A fast learner with a high level of energy, positivity, and a sense of humor 

What you bring to the table: 

  • 7+ years of relevant work experience in SEO, content marketing, or other relevant fields 
  • Experience in building content marketing in a B2B technology company 
  • Experience writing for technical personas, not required but helpful. 

Our US benefits include (but are not limited to)

  • 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
  • Company-subsidized medical, dental, and vision insurance
  • Flexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance plan
  • Equity program
  • 401K program
  • Parental leave 
  • Life and disability insurance
  • Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training to personality assessments, gym memberships, books, fitness classes, mental health services, and massages

Flexible Work Policy

We offer a flexible work schedule at Sendbird.  We also value collaboration and relationship building.  With those values in mind, we require for all employees within an hour's commute range of their local office to gather with their team in the office once per week as a minimum.  Some of our roles require a more frequent in-office schedule.  Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice, and video.

Sendbird is a rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.

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